Calculators for Marketers

Free, simple calculators for everyday marketing maths. No sign-up, no spreadsheets, and your numbers never leave your browser.

Testing

A/B test calculatorPlan a test, check if B really won, and know when to stop.

Paid media

ROAS calculatorReturn on ad spend and the ROAS you need to break even.CPM, CPC, CTR & CPA calculatorEnter what you have and get every ad metric.Ad budget plannerWhat a budget buys: impressions, clicks and conversions.

Customer economics

CAC calculatorWhat it costs to win one new customer.LTV:CAC calculatorCustomer lifetime value compared with what it cost to win them.CAC payback calculatorHow many months until a customer pays back their cost.

Funnel & pipeline

Reverse funnel plannerFrom revenue target back to the leads you need.Pipeline coverage calculatorIs there enough pipeline to hit the target?

Email & lifecycle

Email metrics calculatorOpen, click, bounce and unsubscribe rates in one go.Lifecycle stage conversionConversion between each stage and where people drop off.

Content & events

Content ROI calculatorWhat a piece of content returns compared with its cost.Event ROI calculatorCost per attendee, cost per lead, pipeline and ROI.Webinar funnel calculatorRegistrations to attendees, leads and opportunities.

Tools

UTM builderBuild a clean tracking link in seconds.