Ad budget planner

Estimate what a budget will buy before you launch, or work out the budget you need for a conversion goal.

Your numbers

Budget

CPMCost per 1,000 impressions

CTRShare of viewers who click

Conversion rateShare of clicks that become a lead or sale

Value of one conversion (optional)Average revenue from a lead or sale

Conversion goal (optional)How many conversions you want

How it works

Impressions = budget ÷ CPM × 1,000
Clicks = impressions × CTR
Conversions = clicks × conversion rate

Use numbers from past campaigns on the same platform for the best estimate. Treat the result as a starting point: launch with part of the budget, then update the rates with real results.