Reverse funnel planner

Start with the revenue you need and work back to how many leads marketing has to deliver.

Your numbers

Revenue targetNew revenue you need to win

Average deal size

Time period (optional)Months to spread the target over. Shows a monthly number.

Your conversion rates

Lead → MQL

MQL → SQL

SQL → Opportunity

Opportunity → Won

Deals = revenue target ÷ deal size
Opportunities = deals ÷ win rate
…and so on up the funnel to leads

Use your own conversion rates from your CRM for the last two to four quarters. If you don't use MQLs or SQLs, set that step to 100%.