All calculators

Lifecycle stage conversion

See the conversion rate between each stage of your lifecycle, and where the biggest drop-off is.

Your numbers

Rename the stages to match yours. Leave a row empty if you have fewer stages.

How it works

Stage conversion = people in this stage ÷ people in the stage before
Overall conversion = last stage ÷ first stage

Use the same group of people over the same period (for example, everyone who became a lead in Q1 and how far they got). The biggest drop-off is usually the best place to start improving.