All calculators

Webinar funnel calculator

Estimate what a webinar will deliver, or how many registrations you need to hit a pipeline goal.

Your numbers

%
%
%

How it works

Attendees = registrations × attendance rate
Leads = attendees × attendee-to-lead rate
Opportunities = leads × lead-to-opportunity rate

Use rates from your past webinars. Many people watch the recording later, so if replay viewers count as leads for you, include them in the attendance rate.