Webinar funnel calculator
Estimate what a webinar will deliver, or how many registrations you need to hit a pipeline goal.
Your numbers
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How it works
Attendees = registrations × attendance rate
Leads = attendees × attendee-to-lead rate
Opportunities = leads × lead-to-opportunity rate
Leads = attendees × attendee-to-lead rate
Opportunities = leads × lead-to-opportunity rate
Use rates from your past webinars. Many people watch the recording later, so if replay viewers count as leads for you, include them in the attendance rate.