UTM builder

Add tracking to any link so you can see where your traffic comes from in Google Analytics and other tools.

Your numbers

Website URL

SourceWhere the traffic comes from, e.g. google, linkedin, newsletter

MediumThe type of traffic, e.g. cpc, email, social

CampaignName of the campaign or promotion

Content (optional)To tell apart ads or links in the same campaign, e.g. video-a

Term (optional)Paid search keyword

Clean up automatically (lowercase, dashes instead of spaces)

How it works

A UTM link is your normal link with a few tags added to the end, like ?utm_source=linkedin&utm_medium=paid_social&utm_campaign=spring-launch-2026. Analytics tools read these tags to show which channel and campaign each visit came from.

Keep names lowercase and consistent. LinkedIn and linkedin show up as two different sources in reports, which is why the clean-up option is on by default.