Content ROI calculator

Work out what a blog post, e-book, video or content campaign returns compared with what it cost.

Your numbers

Total costWriting, design, video and promotion

Leads generatedSign-ups, downloads or leads from this content

Lead-to-customer rateShare of those leads that become customers

Revenue per customerAverage revenue from one customer

How it works

Customers = leads × lead-to-customer rate
Revenue = customers × revenue per customer
ROI = (revenue − cost) ÷ cost

Content keeps working after it's published, so check again after 3–6 months. If you use a customer's lifetime value instead of first-year revenue, say so when you share the result.