Event ROI calculator

For trade shows, conferences, dinners and field events: cost per attendee, cost per lead, pipeline and ROI.

Your numbers

Total event costSponsorship, booth, travel, swag and follow-up

Registrations (optional)

AttendeesOr booth visitors

LeadsQualified leads or real conversations

Opportunities (optional)

Deals won (optional)

Average deal value (optional)

Cost per attendee = cost ÷ attendees · Cost per lead = cost ÷ leads
Pipeline = opportunities × deal value · ROI = (revenue − cost) ÷ cost

Deals from events often close months later. Share the pipeline number early, then check ROI again after a full sales cycle.